What is Digital Marketing?
Digital marketing is the act of selling products and services through electronic devices. It involves but is not limited to the use of email, social media, web-based advertising, for the sake of marketing. Digital marketing in recent years has toppled the traditional means of marketing. That is the use of street billboards, posters etc. Let’s see the types of digital marketing
Types of Digital Marketing
1. Content Marketing
This is the type of digital marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts). It does not explicitly promote a brand but is intended to stimulate interest in its products or services.
This approach establishes expertise, promotes brand awareness, and keeps your business top of peoples minds when it’s time to buy what you sell.
Examples:
- An event planner writes a blog post about how to plan a menu for a graduation party in the spring.
- A makeup studio creates a short video on the topic “3 Ways to Choose the Right makeup.”
After your audience has gone through the wonderful content, the next time he/she will need such services, he/she will most likely want to find out the brand which promoted the content days before. And that brand is you.
2. Social Media Marketing
Social media marketing is the type of digital marketing that focuses on the use of social media platforms to connect with your audience. This helps to build your brand, increase sales, and drive website traffic. It involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
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The most used social media platforms for social media marketing are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, TikTok, and Snapchat. It is also one of the five skills to learn for extra income. However, because these different social media platforms have different algorithms working them, Understanding these differences helps pinpoint the best social media platform for your business marketing.
3. Pay-per-click Marketing
Pay–per–click (PPC) is one of the types of digital marketing used to drive traffic to websites, Phone Contacts, Mobile Apps etc, in which the advertiser (you) pays the publisher (e.g. Google, Facebook) only when the advertiser’s ad is clicked. It’s oftentimes paraphrased as Ad Running. It can be run on social media, emails, search engines like Google, Bing Etc.
One advantage of this type of digital marketing strategy is that the publisher (e.g. Google, Facebook) will help you reach more audience and get more customers.
One relatively disadvantage is that you have to pay for each person who clicks on your advertisement, whether he purchases from you or not.
4. Affiliate Marketing
Affiliate marketing is the practice of promoting the products or services of another person or company in exchange for a commission on the resulting sale. It is otherwise called get a commission on sale marketing.
For example, Zfrica.com runs an affiliate marketing campaign called the Share And Earn Program. Zfrica renders many services to the public like Logo Design, Website Design, CAC Registration, Creating Promotional Videos etc.
Now anybody who partakes in the program would just have to tell his friends about any of these products. If the friend is interested and orders for any of the products, you who referred your friend earns a commission just for letting him know. And for some products, you could earn a commission of as much as ₦7000 at once.
5. Email Marketing
This is the act of sending a commercial message, typically to a group of people, using email.
Email marketing is one of the oldest forms of digital marketing, but email still reigns supreme when it comes to usage. Email marketing is still ranked as the most effective digital marketing channel, sometimes beating out social media, and affiliate marketing.
